Business Travel in Emerging Markets: Opportunities and Challenges

1 November 2025

Business travel has always been an essential part of global commerce. But as the world shifts towards emerging markets, the playbook for business travel is evolving. These markets—dynamic, full of potential, and often unpredictable—create both exciting opportunities and significant hurdles for corporate travelers.

So, what makes business travel in emerging economies so intriguing? And what are the risks that travelers and companies need to navigate? Let’s break it all down.

Why Emerging Markets Matter for Business Travel

The landscape of global trade is shifting. Emerging markets—such as India, Brazil, Indonesia, and several African nations—are becoming economic powerhouses. With growing middle classes, increasing digital connectivity, and government policies favoring foreign investments, these regions present massive opportunities for businesses looking to expand their footprint.

Many multinational companies are tapping into these territories to access new customers, set up supply chains, or collaborate with local businesses. But as tempting as these prospects are, doing business in emerging markets often requires extra layers of strategy, preparation, and adaptability.

Opportunities in Business Travel to Emerging Markets

1. Expanding Markets Mean More Business Potential

Emerging markets are experiencing rapid economic growth. For companies aiming to increase revenue, these regions provide access to a fresh customer base and investment opportunities. Many governments encourage foreign investments through tax incentives, infrastructure development, and business-friendly regulations.

For business travelers, this means more travel to emerging economies for market research, networking, and deal-making. Companies that capitalize on this trend early can establish a strong foothold before competitors catch up.

2. Lower Operating Costs

One of the biggest advantages of expanding business into emerging markets is cost efficiency. Office spaces, labor, and raw materials in countries like Vietnam, India, or Kenya often come at much lower prices compared to developed markets. This cost-saving factor is highly attractive for corporations looking to optimize budgets.

Business travelers can also take advantage of affordable accommodations, transportation, and dining. However, this cost-effectiveness doesn’t come without trade-offs, which we’ll explore in the challenges section.

3. Untapped Talent and Local Partnerships

Another major draw for companies? The immense talent pool in emerging economies. With an increasing number of skilled professionals, businesses have the opportunity to hire locally and build strong regional teams. By fostering partnerships with local businesses, foreign companies can navigate regulatory complexities more effectively and gain a competitive edge.

For business travelers, engaging directly with local entrepreneurs, suppliers, and stakeholders makes a significant impact. Face-to-face interactions in many cultures are vital for building trust—something that can’t always be achieved over emails or video calls.

4. Rapidly Improving Infrastructure

Many emerging markets are investing heavily in infrastructure. New airports, better public transportation systems, and improved hotel accommodations make business travel smoother than ever before. Cities like Dubai, Singapore, and Mexico City are becoming business hubs with world-class facilities that cater to corporate travelers.

While there may still be some logistical hiccups, the overall travel experience is vastly improving.

Challenges in Business Travel to Emerging Markets

While business opportunities are abundant, traveling to these regions comes with its own set of challenges. Whether it’s regulatory hurdles, infrastructure inconsistencies, or security concerns, here are some key aspects travelers need to consider.

1. Visa and Regulatory Complications

Unlike traveling within the EU or between North American countries, visa approvals for emerging markets can be a bureaucratic nightmare. Travelers may encounter lengthy processing times, ever-changing entry requirements, and strict documentation policies.

Corporate travelers need to plan well in advance, working with visa agencies or their company’s travel department to ensure smooth entry into these countries.

2. Infrastructure Gaps and Unreliable Transportation

While infrastructure in many emerging markets is improving, it’s not always on par with developed nations. Business travelers may encounter outdated airports, subpar roads, or unreliable public transportation.

Getting from one meeting to another can be more time-consuming than expected. Booking local drivers, opting for business-class train travel, or working with local fixers can help mitigate these challenges.

3. Security and Safety Concerns

Safety remains a significant concern in some emerging markets due to political instability, high crime rates, or health risks. Business travelers must stay informed about potential threats, political climates, and travel advisories before making trips.

It’s a good idea to register with local embassies, use company-approved transportation, and avoid high-risk areas whenever possible. Securing comprehensive travel insurance is also a must.

4. Cultural and Communication Barriers

Doing business in emerging markets often means navigating cultural differences. Business etiquette, negotiation styles, and communication norms vary widely. For instance, while a direct approach might work well in Western countries, some Asian or Middle Eastern markets emphasize relationship-building before discussing business deals.

Language barriers can also pose a challenge. Learning basic local phrases or hiring an interpreter can go a long way in fostering better business relationships.

5. Internet Connectivity and Tech Limitations

Reliable internet and digital accessibility are crucial for business travelers. While some emerging markets boast advanced tech hubs, others still struggle with slow connections or frequent power outages. This can be a headache for corporate travelers who rely on constant connectivity to communicate with headquarters, attend virtual meetings, or access cloud-based systems.

Carrying portable Wi-Fi devices or investing in local SIM cards can help travelers stay connected in areas with unstable internet.

Key Strategies to Succeed in Business Travel in Emerging Markets

Given the mix of opportunities and challenges, how can business travelers best navigate these markets? Here are a few strategic tips:

1. Prepare Well in Advance

From visa applications to understanding local customs, research and preparation are crucial. Travel restrictions, vaccination requirements, and business protocols can vary, so staying updated is essential.

2. Leverage Local Expertise

Working with local businesses, hiring fixers, or consulting experienced travel agencies can make a world of difference. These experts help navigate cultural norms, handle logistics, and minimize risks.

3. Prioritize Safety and Security

Investing in secure transportation, staying informed about local laws, and avoiding high-risk areas can help make business travel safer. Many companies also provide security briefings for employees traveling to high-risk locations.

4. Be Tech-Savvy

Since internet connectivity isn’t always reliable, carrying a backup battery, portable Wi-Fi, and essential offline documents ensures smooth business operations.

5. Keep an Open Mind and Stay Adaptable

Flexibility is key when traveling to emerging markets. Unexpected situations—whether it’s a sudden policy change, language barrier, or a delayed flight—are common. Having a proactive, problem-solving attitude ensures a more productive and enjoyable business trip.

Final Thoughts

Business travel to emerging markets is filled with immense opportunities but also comes with its fair share of challenges. Companies that strategically plan their travel logistics, embrace cultural diversity, and remain adaptable will find success in these markets.

Despite the hurdles, these economies represent the future of global business. And for those adventurous enough to take the plunge, the rewards can be substantial.

So, are you ready to pack your bags and tap into the next big business opportunity?